Helpful Resources

Here are some resources you can use to further your business as a bridal consultant:

ABC Publications

The Association's library offers a range of publications including the following:

• Ethnic & Specialty Wedding Guide
• Retail Resource Directory
• The Bridal Show Planner's Handbook
• Weddings As A Business

Check the newsletter and Mail Order Bride for details or contact the Association office.

ABC Information Services

• Contact the Association for answers to any bridal or wedding business-related questions you might have.
• Whatever your question, from etiquette to management, you can get the answer. If we don't have the answer, we'll do the research or provide source who can help.
• Your questions can be handled by mail, fax, phone and e-mail.
• Click here to check out the Association's web site

Co-op Advertising & General Marketing Opportunities

Your local New Jersey-based wedding publications provide an opportunity to advertise your bridal consulting business on a regular basis to reach future brides. These ABC-New Jersey branch members are some local sources for you to advertise and promote your business:

• Contemporary Bride of New Jersey Magazine
  • Contact: Gary & Linda Paris, (908) 561-6010
• Modern Bride - New Jersey
  • Contact: (866) 685-5764
• New Jersey Bride Magazine
  • Contact: Carla Gouraige, (973) 539-8230
• NJWedding.com - "New Jersey's Wedding Planning Resource"
  • Contact: Erik & Beth Kent, (908) 874-0417
• Wedding Bells Magazine - New Jersey
  • Contact: Kelly Carney, (732) 345-0402

Other Industry Resources

• Performance Dynamics Group - Business coach Mark Green spoke at an ABC meeting on October 19. 2004 about "Business Planning For Wedding Planning." He can help you get your business to the stage you've dreamed of. Mark has coached various business men and women on improving their skills and avoiding business downfalls. At the ABC meeting, he provided an interesting analysis about how one's own behavior and mindset may be the obstacle that his or her business is facing.
• North Jersey Videographers Association - the ABC enjoyed a joint meeting with the NJVA on July 8, 2003 for a presentation on the importance of wedding videography in capturing the memories of the couple's wedding day
• BridalIndustry.com - search an Industry directory, check out bridal-related press, editorials, articles and links and participate in forum discussions.
• SellTheBride.com - a comprehensive web site detailing helpful resources throughout the bridal industry. Developed by ABC member and industry speaker Brian Lawrence.
• Vows Magazine - The Bridal and Wedding Business Journal.
• The Art of Self-Promotion - an informative guide to promoting and marketing your business by Ilise Benun, a speaker to the NJ-ABC in Spring 2000.