Business Resource Center For Wedding & Special Event Pros

Resources To Help Your Wedding Business Grow

Welcome to's Business Resource Center, devoted to helping you, the wedding professional, build your business and knowledge about the wedding and event industry (in New Jersey, New York and Pennsylvania and throughout the United States as well). Topics include books about the wedding industry, bridal trends, wedding statistics, marriage trends, marriage education resources, blogs and wedding podcasts, charitable giving in the wedding industry, eco-friendly and "green weddings," marketing and sales, web site development and search engine optimization, wedding and event industry associations, professional development, helpful articles and much more!

View calendar of NJ wedding & special event industry events

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Books About The Wedding Industry

Wedding Vendor Handbook:
Get to the Top
and Stay There

by Barbara Wallace 
Brides, Inc.:
American Weddings and
the Business of Tradition

by Vicki Howard
One Perfect Day:
The Selling of the
American Wedding

by Rebecca Mead

Bridal / Wedding Statistics, Trends, Research & Resources

Bridal Industry Magazines

Marriage Statistics & License Information, Same-Sex Marriage

Marriage Research & News

Marriage Education Resources

Blogs, Bridal Marketing & Social Networking

Charitable Giving In The Wedding Industry

  • The I Do Foundation links engaged couples with a host of charitable giving options at their wedding. Couples can choose to support one of their charitable partners or suggest their own.
  • Brides Against Breast Cancer is the Making Memories Foundation's number one fundraising event.  They have gown sale events nationwide enabling brides-to-be to find the gown of their dreams while making wishes come true for women and men diagnosed with breast cancer.  This "nationwide tour of gowns" is made possible by women around the world that donate their treasured wedding gowns.  Bridal shops and manufacturers also donate hundreds of beautiful, new designer gowns every month.  This is a unique opportunity for brides-to-be to find one-of-a-kind gowns at an incredible savings.  Also learn about the organization's Pink Envelope Project supported by couples having a Pink Envelope Bridal Shower or Pink Envelope Wedding Reception.
  • Charitable Wedding Ideas from - includes information on registering with charities, donating money on behalf of wedding guests as a wedding favor, donating leftover food, giving away wedding flowers, donating wedding dresses and couples to volunteer on their honeymoon, as well as "green" weddings for eco-friendly couples.
  • Companies That Care Network / Special E - rescues food leftover from weddings, parties and events to help people in need.
  • American Diabetes Association - couples can give special meaning to their wedding day with a tax-deductible gift, in lieu of traditional wedding favors. They can announce their contribution with complimentary invitation cards and their choice of personalized table tent cards, scrolls or bookmarks.
  • The National Arbor Day Foundation suggests giving "gift trees" to guests as a special reminder of the wedding day, which can also include a personalized message from the couple with a customized label
  • Changing The Present - "Changing The World...One Gift At A Time" - lets wedding guests honor a couple's marriage with inspiring gifts: anything from providing a child with her first book to funding an hour of cancer research.
  • More about Weddings and Charitable Giving from Nina Callaway at

Eco-Friendly & "Green Weddings"

Marketing & Sales

  • Bridal Shows in New Jersey - There are lots of bridal show producers that have shows on various weekdays and weekends, and having a booth at these shows is an effective way for New Jersey wedding business owners to be "in front" of the bride and groom (and their family and friends, who sometimes attend with them). Check out the list of New Jersey bridal show producers that we've compiled, and as an advertiser on, you may receive an introductory discount!
  • Sell The Bride - developed by wedding industry expert and New Jersey resident, Brian Lawrence, to help wedding professionals in various areas, including sales and marketing, invitations and increasing business locally through internet advertising
  • Sell More Weddings - another site from wedding industry expert Chris Jaeger
  • Book More Weddings - a helpful resource for wedding professionals about online marketing, search engine optimization and much more, from wedding industry expert Chris Jaeger.
  • Constant Contact - if you're receiving leads of New Jersey couples from or any other resource (magazine, bridal show company, direct mail resource, etc.), then keeping in touch with these interested brides and grooms to introduce your services and products can become an overwhelming task. Constant Contact is a direct e-mail marketing resource where you can easily set up campaigns to be sent on a regular basis to help promote your services
  • The Wedding Marketing Network - wedding marketing analysis, advice, education, creativity, wisdom and oversight provided with honesty, wit, humor and insight by wedding marketer Andy Ebon.

Web Site Development, Search Engine Optimization (SEO) & Hosting

  • Graphic D-Signs, Inc. - we highly recommend the services of Dan Antonelli and his staff at Graphic D-Signs, who recently helped with our "face-lift" after being in need of a redesign. Dan is fully experienced as a graphic designer to create a new look for your wedding business with a new logo, business cards, stationery and more, and has created web sites for many wedding businesses, so he knows the industry and what brides and grooms are looking for.
  • SEO Web Results - Kenny Baroff has been in the marketing industry for many years, helping small and big businesses with advertising campaigns. He recently launched a company to specifically help businesses with Search Engine Optimization, since web site marketing is such an effective means of advertising. Contact Kenny today for a free web site analysis.
  • AVP Multimedia specializes in web design, web hosting, video for the web, video production and graphic design, working closely with DJs, Bands, Photography Studios and many other companies within the wedding industry.
  • - web site developer Laura Gordon will help your business create a dynamic and captivating web site using the latest technology.
  • - is your business located along the Jersey shore? Contact Michael George at (732) 751-8700 with questions on how to develop a web site for your business.
  • Read our FREE Special Report - "7 Tips For Online Marketing Success" to learn more about important web site development techniques, META tags, submitting to search engines and more!
  • Wedding Marketing Online - Internet marketing, search engine optimization (SEO) and web site design/development services for wedding professionals by Julie Albaugh.
  • Bride Appeal Web Design & SEO - Helping your wedding biz get found and booked by more brides online with web design and SEO tips that make you irresistible to your ideal bride...and Google, too!

Wedding & Event Industry Associations - (full list)

  • The Association of Bridal Consultants-New Jersey Branch (ABC) is the only organization dedicated exclusively to serving wedding professionals worldwide. The ABC New Jersey Branch was started in 1990 and currently has about 150 members. Its' membership includes bridal consultants, bridal shops, invitation specialists, caterers, photographers, videographers, entertainment companies, florists, manufacturers and publishers, just to name a few. Visit the ABC-NJ web site for more information and a membership application and to find out about upcoming meetings and events.
  • The International Special Events Society-New Jersey Chapter (ISES) is the only international association which serves as an umbrella organization bringing together the different disciplines involved in the special events industry. The ISES New Jersey Chapter was started in October of 1998 and currently has over 75 members. Its' members are special events producers, caterers, rental companies, special effects experts, transportation companies, party and convention coordinators, hotel sales managers and more. Visit the ISES-NJ web site for more information, to sign up for the newsletter, to request a membership application and to find out about upcoming meetings and events.

The Association of Bridal Consultants ( and International Special Events Society ( are excellent groups to belong to as a wedding and event professional. The meetings and programs throughout the year are an excellent opportunity for personal and professional development, networking and building relationships with other colleagues in the wedding business.

Click here for a full list of wedding industry associations...

Professional & Personal Development

  • If you're travelling to a wedding or special event, bridal show or wedding industry association meeting, there's no better time than to listen to motivational and professional development cassettes or CDs in your car (known as "Automobile University"). Long rides provide an opportunity to improve your skills in the fields of sales, business knowledge, goal-setting and much more. Nightingale-Conant is a provider of such cassettes and CDs that you can purchase and listen to at your leisure. Some favorite authors/speakers include Anthony Robbins, Tom Hopkins, Brian Tracy, Zig Ziglar, Jay Abraham, Dan Kennedy. Wayne Dyer, Roger Dawson, Peter Lowe, Tom Peters, Michael Gerber, Harvey MacKay and Paul and Sarah Edwards, to name just a few.

Wedding Magazines (National & Local)

More information always being added, so bookmark this page and check back for updates! If you have any additional resources that would benefit other wedding professionals, please email us so we can add it to the list...thanks!

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